Over the last 35 years, we’ve worked hard to build The Chef’s Garden. It’s a unique niche - home to creativity, innovation, a commitment to excellence, and some of the best produce in the world.
What started as a small family farm has grown to include many more people - still family nonetheless. We’re humbled that you’d consider joining us in the work that we do.
This position leads and oversees all of the marketing efforts - from creative to operations. This includes developing strategic plans, creating, executing, and analyzing campaigns, managing budgets, and leading projects and staff. This is a full-time, on-site position.
While every day here on the farm looks a little bit different, here are a couple of essential responsibilities that you can expect:
While every day here on the farm looks a little bit different, here are a couple of essential responsibilities that you can expect:
Essential Duties and Responsibilities
· Developing annual marketing strategies and plans
· Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
· Managing the marketing budget
· Overseeing marketing team members responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media)
· Project management
· Ensuring compliance with laws and regulations governing marketing efforts (e.g. SPAM, GDPR, private customer information)
· Oversee and grow the marketing department by identifying revenue opportunities among established clients
· Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
· Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
· Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
· Conduct general market research to keep abreast of trends and competitor’s marketing movements
· Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
· Researching demand for our products and services.
· Competitor research.
· Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
· Building brand awareness and positioning.
· Supporting sales and lead generation efforts.
· Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
· Create and maintain a successful brand and image that attracts customers to the product
· Prepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc., to the Senior Leadership Team
· May supervise non-exempt, exempt or professional employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include recruiting, interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints and resolving problems.
Requirements
· Successful track record in senior marketing role and campaign creation
· Experience in both B2B and B2C and ability to market to multiple business segments
· Excellent leadership, communication, and decision-making skills
· Experience in E-Commerce, digital and print marketing, content marketing, and social media marketing
· Proven ability to plan and manage budgets
· Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
· Customer-oriented approach with aptitude and willingness to be a team player
· Experience in the culinary industry is a plus
· Professional chartered marketer (CIM) is a plus
· BA or higher in Business Administration, Marketing and Communications or relevant field
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Chef's Garden Inc.
The Chef’s Garden has been delivering specialty products with optimum shelf life, quality, flavor and nutrition direct from the farm to the world's most discriminating chefs for over 30 years. Under the guidance of Lee Jones, and Bob Jones, Jr. - who follow in the footsteps of their father, Bob Jones, Sr., - The Chef's Garden employs traditional regenerative farming methods combined with innovative technology to stay on the leading edge of the produce business.
Company Website: www.chefs-garden.com
(if you already have a resume on Indeed)